Analysis
As part of a project creation, their development or a crisis management, our clients may require us to collect data and analyze their activity or their environment.
Depending on their needs we can use the following solutions:
- Analysis of the visual identity of the company
- Market research through statistical analysis
- Positioning analysis:
- Competitive analysis
- Study of customer expectations / Identification of trends
- Analysis of offers (Price, packaging, marketing, etc.)
These previous analyses aim to prepare the strategy which will connect your activity to the market expectations.
This strategy will validate or reconsider: offers, distribution channels, communication policy, etc.
Marketing plan
The marketing plan is an essential framework that we use to build any commercial strategy for an activity.
It broadly includes the business objectives to be achieved by the company and the means that will be used to reach them.
Once completed, it contains:
- A summary of all updated analyses (positioning, visual identity, etc.)
- The reputation development strategy
- The description of communication projects about the offers (supports, events, etc.)
- The distribution policy
- The pricing strategy
- A forecast budget relating to the costs of marketing strategies deployments
- The various deadlines to be met
It is also possible to complete it with:
- A Community management strategy
- An exceptional operation (crisis prevention strategy or other)
- The strategy of a new offer creation
- A customer loyalty strategy
Community Management
C.M. is one of the main activities of digital marketing. It contributes directly to the growth of notoriety and, indirectly, to the sales increase by:
- Defining & Monitoring company new reputation indicators
- Expanding the prospection to specialized sites
- Creating a community of Internet users to turn them into customers or to identify new trends
- Identifying and connecting with industry influencers
- Mapping of competitors activity on the internet
Training
We organize training related to new strategies for our clients and our local sales forces (market trends, corporate strategy, cultural specificities, etc.).
Likewise, depending on the need, we can also design additional courses based on fundamentals of BtoB Marketing in order to allow our partners to better benefit from the various studies that we will provide.
Website
We provide you with complete support for the creation of your web page:
- Reservation of a domain name
- Choice of a CMS and a host
- Creation of a website model
- Creation of content to integrate into the model: presentations, descriptions, translations, photos, videos, etc.
- Publication on the web
We also offer maintenance services for your website: content management and updating, security updates, traffic analysis, theme and plug-in updates, search engine ranking monitoring, backlinks monitoring, user management, etc.
International Procurement
We give you access to local companies and build the logistics for transporting products and goods to your country according to regulations, by optimising the logistics costs and by reducing risks.
Regarding to your expectations, we can start the supply process from a simple local purchase to an entire South American sourcing, and thus allow you to benefit from current opportunities in the whole South American market.
If you are tempted to purchase goods abroad in order to gain a competitive advantage, you should know that Brazil and its neighbors offer more and more opportunities every year!
If you would like to know more, do not hesitate to contact us and introduce your project. We would be glad to talk about it with you.
Remote Management Support
As a project administrator, depending on market opportunities and your requirements, we can carry out your administrative procedures, organize meetings with partners, build and organize teams, etc. For example, if you are interested in investing in a franchise these types of services can be particularly useful because having your activities managed locally will save you a lot of time.
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